Home' Special Publications : Tasman Farmer Contents Earlier this year the red meat industry agreed
to work together to promote and assist in the
adoption of best practice by sheep and beef
farmers, as part of a new $65 million dollar sector
development project with Government co-funding.
Wayne McNee, Director-General of the Ministry
for Primary Industries (MPI), approved a
commitment of up to $32.4 million from MPI's
Primary Growth Partnership Fund (PGP) for
the red meat sector's new Collaboration for
Sustainable Growth programme.
This seven-year programme will bring together
a number of participants in New Zealand's red
meat sector including co-operatively owned
and privately owned processing companies that
together account for a substantial majority of
New Zealand's sheep and beef exports, two
banks and Beef + Lamb New Zealand.
It aims to ensure that red meat producers
consistently have access to and are able to
effectively use the best-available farm and
business management practices, by addressing
gaps in technology transfer and ensuring
stronger co-ordination between organisations
and individuals working with farmers.
MPI Director General, Wayne McNee says the
PGP programme will transform the delivery of
knowledge and capability within the sheep and
"Importantly this is the most comprehensive
collaboration of its type ever seen in the red meat
sector, and the opportunities are very exciting.
The Collaboration programme will build base
capability, delivering benefits across the sector
and aligned with other PGP
The next step to establish this PGP programme
is to develop the contract with the Crown and
to seek farmer support for their portion of the
investment. It is anticipated that once the required
farmer and company approvals and contracts are
in place programme delivery can begin, expected
to be in the third quarter of this year.
Organisations presently in this initiative are:
AFFCO, Alliance Group, ANZCO Foods, ANZ Bank,
Beef + Lamb New Zealand, Blue Sky Meats,
Deloitte, Progressive Meats, Rabobank and Silver
Fern Farms. The programme is designed to be
open, enabling others to invest.
Participants will establish a formal partnership to
run the Collaboration programme.
Chairman of the programme's Steering Group,
Dr Scott Champion says the Collaboration
programme is built on the findings of the Red
Meat Sector Strategy and will deliver significantly
on the Strategy's sector best-practice theme.
"This initiative is evidence that the industry is
committed to delivering on the recommendations
of the sector strategy. More industry
collaboration is high on the list of Strategy
actions, and so to have the red meat industry
focused on supporting farmers and united in this
programme is of major significance. Importantly,
the Strategy also underlined the returns
available to all farmers by lifting productivity
and management towards that of the country's
highest performing farms."
The PGP programme comprises several
elements, including investigating how farmers
prefer to receive and use new information
and what drives their profitability, as well
as benchmarking and integrating relevant
databases. New tools, services and knowledge
will be packaged and delivered in a range of
ways by programme partners.
"With a new awareness of what drives farm
profitability, the Collaboration programme
will change the sector's focus from one that
is dominated by price to one focused on
performance, productivity, profitability and the
factors we can control," Champion said.
"This investment will support the sector to better
control its future and ensure confidence for
About the Red Meat
• The Red Meat Sector Strategy was jointly
developed by Beef + Lamb New Zealand
and the Meat Industry Association, with
funding support from the Government.
• It was released in May 2011.
• The Strategy identiﬁed a range of activities
that, when implemented, will improve
sector productivity and profitability, and
provide greater certainty for participants.
Red Meat PGP Collaboration Programme
for greater farmer profitability
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